Helping retailers win with mobile
People today are constantly connected. They’re finding directions to stores, shopping, and even comparing prices instantly from their smartphones. In fact, 8 out of 10 smartphone shoppers use their devices to help make shopping decisions while inside physical retail stores. As a result, retailers now must account for new and complex paths to purchase.
Google Trends: With Google Trends, retailers can study how shopping searches are trending over time across different markets and categories, and can also see the fastest growing retail queries.
Creating a multi-screen website: To help retailers create great shopping experiences across devices, we published best practices on making your site work across multiple devices, especially on smartphones.
Search as you type: Retailers can integrate search as you type directly into their sites, tapping into the power of Google instant search results and making it easier for shoppers to find what they’re looking for from their smartphones.
Google Wallet Instant Buy: Retailers can improve their m-commerce experience by implementing Instant Buy into their sites, allowing mobile shoppers to check out in as few as two clicks.
Google+ Sign-In: Retailers that implement Google+ Sign-In enable their site visitors to easily sign in once with their Google account and switch seamlessly between PC and mobile without having to sign in again. This increases online conversions by removing friction from cross-device logins. Retailers can even present a ‘buy now’ button to consumers within G+ posts.
Retail-focused ad formats: Retailers can promote their product inventory with shopping ad formats like product listing ads.
Remarketing: Retailers can also use remarketing to re-engage consumers who have previously expressed interest in a category or brand.
Enhanced campaigns: With enhanced campaigns, retailers can effectively engage today’s constantly connected consumers. Location extensions make it easier for mobile searchers to find a retailer’s store, and proximity-based bidding allows retailers to bid strategically for higher-value searches happening closer to their stores.
Full Value of Mobile: Nearly 3 of 10 mobile searches directly result in a conversion, but they can often be hard to track. Retailers need to create new mobile-specific attribution models to more accurately track how mobile is driving customers to physical and digital stores, so they can invest appropriately. The Full Value of Mobile site and calculator helps estimate the value mobile brings through a retailer’s mobile site and apps, cross-device usage, calls and in-store visits.
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