Take a look at these pandemic pastimes

I’ve never spent as much time at home as I have in the last year. Of course, I’m not the only one. Over the past year or so of quarantine, I’ve found myself searching for new things to do. I searched for “cheesemaking” when my kids asked me to play sous chef, and for “bird watching” and “how to create container gardens” when we started spending more time outside.  Like so many people, I looked up recipes for baking bread. My quarantine search history feels like a bingo card for hobbies. 

This made me wonder what other people were searching for during the pandemic — and  how have these interests changed over time? 

To get an idea, we worked with design studio Polygraph (creators of The Pudding) to create a new interactive tool that allows us to dig deeper into what captivated our year of social distancing. With this new calendar view, you can see what hobbies and interests were trending on any specific day a year ago in the U.S. Each day reflects the topic that saw the greatest growth in search queries compared to one year prior. You can also learn more about a specific topic by visiting the Google Trends website.

Google Trends

Hobbies in 2020 were compared to the search volume in 2019 to calculate percent growth. The hobby with the largest growth was featured on the respective day. Play with the tool here.

Explore more by searching for specific hobbies in the calendar or click to select different dates and view what hobby was keeping us busy at that time last year. (It’s nice to know I wasn’t the only one searching for “needlepoint” on April 8 last year.) You can even select a specific hobby and connect with helpful information on the Search results page.

View on Search

Google Trends provides a unique perspective of what we’re currently interested in and curious about. If I learned anything from using this new tool, it’s that we all have more in common than we might think.

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Expanding support for APAC Search Central Help Communities

As we’ve been continuously working to improve support for website owners in more language
markets, we’re very excited to announce the opening of our Chinese, Korean, Vietnamese, and
Thai Search Central Help Communities with support from a global team of community managers
that are dedicated to helping Product Experts.


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What creators should know about Google’s product reviews update

Google Search is always working to show the most useful and helpful information possible,
through testing, experimenting, and review processes. From this, we know people appreciate
product reviews that share in-depth research, rather than thin content that simply summarizes
a bunch of products. That’s why we’re sharing an improvement to our ranking systems,
which we call the product reviews update, that’s designed to better reward such content.


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Improved data filtering and comparison on Performance reports

This post describes a new way to filter data on the Search Console Performance reports: regular expressions, or regex. This will allow users
to create more complex query and page based filters and answer more questions that interest them.


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Identifica la información falsa en línea con estos consejos

La pandemia de COVID-19. Elecciones alrededor del mundo. Los verificadores de hechos han tenido un año ajetreado. Más de 50.000 verificaciones de hechos aparecieron en la Búsqueda de Google el último año y recibieron aproximadamente 2.400 millones de impresiones en la Búsqueda de Google en dicho tiempo.

Una investigación externa sugiere que las verificaciones de hechos son efectivas para corregir percepciones erróneas. En un nuevo informe publicado hoy y con el apoyo de Google News Initiative, los investigadores Ethan Porter, Thomas Wood y Yamil Velez encontraron que las correcciones en forma de la verificación de hechos eliminan los efectos de la información falsa en torno a las creencias sobre la vacuna para COVID-19.

Sin embargo, la verificación de hechos no es sólo para los profesionales. Todos los días, las personas buscan evidencia para confirmar o refutar un hecho sobre el que tienen dudas. Durante los últimos 12 meses, el número de búsquedas de Google para “es cierto que …” fue mayor que para “cómo hacer pan”, y eso es significativo dada la locura por la masa madre del año pasado

Estamos comprometidos en apoyar a todos los usuarios en su búsqueda de información correcta en línea y a compartir nuestros aprendizajes con otras organizaciones para fortalecer la verificación de hechos.

Con eso en mente, y en el marco de la celebración del “Día Internacional de la Verificación de Hechos” que se celebra el 2 de abril, compartimos cinco consejos simples que te ayudarán a realizar las preguntas correctas y detectar información errónea en línea. 

1. Obtén más información sobre la fuente 

¿Alguna vez te has encontrado con una historia sorprendente de un sitio web del que nunca has oído hablar? Primero, revisa si la fuente en sí es correcta. Puedes simplemente buscar el nombre del sitio web, pero si quieres ver sólo lo que otros tienen que decir al respecto, solicita a Google que elimine los resultados del dominio en sí. La consulta se vería así:  -site:youtube.com. ¿Quieres refinar tu búsqueda aún más? Encuentra más consejos en nuestra página de soporte

2. Comprueba si una imagen se está utilizando en el contexto correcto

Una imagen habla más que mil palabras, como dice el viejo adagio. Pero una imagen también se puede sacar de contexto o editar para confundir. Puedes buscar con una imagen haciendo clic con el botón derecho en una foto y seleccionando “Buscar imagen en Google”. Puedes hacer lo mismo en el móvil tocando y manteniendo presionada la imagen. Esto buscará la imagen para verificar si ha aparecido en línea antes y en qué contexto, para que puedas ver si se ha alterado su significado original.

Observa cómo una imagen está siendo utilizada en contexto en línea. Puedes buscar con una imagen haciendo clic derecho en una fotografía y seleccionar “Buscar en Google una imagen”.

Observa cómo una imagen está siendo utilizada en contexto en línea. Puedes buscar con una imagen haciendo clic derecho en una fotografía y seleccionar “Buscar en Google una imagen”. Este es un ejemplo simulado para ilustrar cómo funciona este producto y no la experiencia real.  

3. Busca la cobertura de noticias

¿Qué es mejor que una fuente? ¡Varias! Ve cómo (y si acaso) diferentes medios de noticias han informado sobre el mismo evento para que puedas obtener un panorama completo. Cambia al modo de noticias o busca un tema en news.google.com. Asegúrate de hacer clic en “Cobertura total” si la opción está disponible.

En este ejemplo simulado puedes ver cómo puedes hacer clic para encontrar cobertura total sobre un tema, y ver qué están cubriendo otras organizaciones de noticias. Este GIF es un ejemplo simulado y no es la experiencia total de cómo funciona el producto.

¿Buscando noticias para saber si la tierra fue visitada por extraterrestres? En este ejemplo simulado puedes ver cómo puedes hacer clic para encontrar cobertura total sobre un tema, y ver qué están cubriendo otras organizaciones de noticias. Este GIF es un ejemplo simulado y no es la experiencia total de cómo funciona el producto.

4. Consulta a los verificadores de hechos

Los verificadores de hechos pueden haber abordado esa historia aleatoria que tu familiar te envió en el chat grupal, o una similar que te guiará en la dirección correcta para encontrar lo que realmente sucedió. Intenta buscar el tema en el Explorador de verificación de hechos, que recopila más de 100.000 verificaciones de hechos de medios acreditados alrededor del mundo.

En este ejemplo simulado puedes ver cómo usar el Explorador de verificación de hechos para conocer si una reclamación en línea ha sido verificada. Esta es una demostración de cómo funciona el producto y no la experiencia total.

 En este ejemplo simulado puedes ver cómo usar el Explorador de verificación de hechos para conocer si una reclamación en línea ha sido verificada. Esta es una demostración de cómo funciona el producto y no la experiencia total.

5. Utiliza Google Earth o Street View para verificar la locación.

Los eventos que suceden en lugares lejanos pueden engañarte o confundirte de manera particularmente fácil. Si la historia que estás leyendo tiene imágenes del evento que te interesa, o cualquier forma de descripción visual, busca ese lugar en Google Earth o en Street View en Google Maps

Digamos que tu amigo te envía una historia sobre Bigfoot paseando por la Torre Eiffel en París, Francia. Buscar por “Torre Eiffel” en Street View al menos te confirma que la torre no tiene un sombrero grande rojo de baquero en la punta (como sucede en Paris, Texas). Si esa parte no funciona, el resto de la historia puede ser sospechosa también. 

En este ejemplo simulado, puedes ver cómo encontrar las diferencias entre la Torre Eiffel real en Paris, Francia y la de Paris, Texas. Esto es una demostración y no la experiencia total del producto.

En este ejemplo simulado, puedes ver cómo encontrar las diferencias entre la Torre Eiffel real en Paris, Francia y la de Paris, Texas. Esto es una demostración y no la experiencia total del producto.

Estamos comprometidos en ayudar a las personas a detectar información errónea en línea y en apoyar el ecosistema de verificación de datos.

Recientemente entregamos  3 millones de dólares a esfuerzos periodísticos enfocados en verificación de datos de información falsa sobre el proceso de inmunización de COVID-19, con un foco especial en proyectos que tienen como objetivo alcanzar audiencias poco representadas. También, Google.org anunció que ha ayudado a la organización sin fines de lucro Full Fact a través de apoyo en fondos y siete ingenieros pro-bono para aumentar el número de reclamaciones que podrían detectar.

Para más consejos y mejores prácticas, visita factcheckingday.com que tiene recursos puestos a disposición por el International Fact-Checking Network. Si usted es periodista, lo invitamos a visitar el Centro de Entrenamiento de GNI.

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The ABCs of spelling in Google Search

You’d hardly know it from the way Google Search works, but nearly 20 years after introducing our first spell-check system, spelling remains an ongoing challenge of language understanding. Before we can even begin to start looking for relevant results for a search query, we have to know what a user is looking for, spelled correctly. But every day, one out of 10 search queries is misspelled, and new words are constantly being introduced, along with new ways to misspell them. If you’ve ever been guilty of misspelling a search only to get what you were looking for anyway, read on to learn more about the ABCs of spelling in Google Search. 

A is for All about common spelling mistakes

Our spelling mistakes tend to fall into two main categories: conceptual and slip-of-finger mistakes. We make conceptual mistakes when we’re unsure of how to spell something and try to take our best guess. Say you want to look up the meaning of “gobbledygook” and you don’t know exactly how to spell it, which wouldn’t be unusual since it’s both a difficult to spell word and has two commonly accepted spellings, including “gobbledegook.” In this case, we’ll see many best-effort spellings of the word like “garbledygook,” “gobblydegook,” “gobbleygook,” “gobbly gook,” and more.

An animation of a misspelled search for "gobbledygook"

Slip-of-finger spelling errors happen when we know how to spell what we’re looking for, but accidentally mistype it. Most of us have probably experienced this, especially since the rise of the smartphone, but it happens when we’re typing on full-size keyboards, too. This is why we see over 10,000 variations of queries like “YouTube,” all made by the accidental slip of a finger, such as “ytoube,” “7outub,” “yoitubd” and “tourube.”

An animation of a misspelled search for YouTube

B is for Better models to solve for the unknown

Despite how common our mistakes are, many misspelled queries appear only once, making spelling a unique challenge for Search. And regardless of what kind of spelling error was made, our systems find ways to understand what you mean. Previously, to solve for these never-before-seen misspellings, our systems found inspiration in the keyboard design. For example, if you tried to type “u” but made a mistake, our systems learned you were more likely to have typed “y” than “z” because “y” is adjacent to “u” on a standard English language keyboard. Our models applied the general concept to all new misspellings, walking down nearby letter replacements until a popular replacement term was identified. While this may have seemed like an obvious way to solve for slip-of-finger mistakes, this general approach effectively corrected all kinds of spelling errors, including conceptual mistakes. 

Thanks to advancements in deep learning, we now have a better way to understand spelling. Late last year, we announced a new spelling algorithm that uses a deep neural net that better models and learns from less-common and unique spelling mistakes. This advancement enables us to run a model with more than 680 million parameters in under two milliseconds — a very large model that works faster than the flap of a hummingbird’s wings — so people can search uninterrupted by their own spelling errors. 

And how do our systems know what someone is looking for, no matter the type of mistake and if we’ve never seen the misspelling before? This is where context comes into play. Our natural language understanding models look at a search in context, like the relationship that words and letters within the query have to each other. Our systems start by deciphering or trying to understand your entire search query first. From there, we generate the best replacements for the misspelled words in the query based on our overall understanding of what you’re looking for. For example, we can tell from the other words in the query “average home coast” that you’re probably looking for information on “average home cost.” 

C is for Correcting your query — nicely

You might see these spelling technologies pop up in Google Search in different ways. When we’re pretty sure we know what you’re looking for, we may politely ask, “did you mean…” and show the alternative we think you intended to search for. When we’re very confident that we’ve correctly identified your misspelling, we’ll automatically show results for what we think you’re looking for — but we’ll always let you know and provide a way to get back to your original spelling. And whether you take our suggestion or not, we’re constantly learning and improving our systems based on that feedback to make Search more helpful.

So whether you’re a spelling bee champ or can’t quite nail “I before E except after C,” we’ll always be working to improve our spelling so you can keep searching. 

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New for education sites: Practice problems and Math solver structured data

In this post, we provide details to help you implement structured data on your practice problems and math solver pages to make
your pages eligible to feature on Google Search as rich results. We also announce the new rich results status reports to help you
make sure that your implementation is correct.


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Google Search sends more traffic to the open web every year

This week, we saw some discussion about a claim that the majority of searches on Google end without someone clicking off to a website — or what some have called “zero-click” searches. As practitioners across the search industry have noted, this claim relies on flawed methodology that misunderstands how people use Search. In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created. And beyond just traffic, we also connect people with businesses in a wide variety of ways through Search, such as enabling a phone call to a business. 

To set the record straight, we wanted to provide important context about this misleading claim.

How people use Search 

People use Search to find a wide range of information, and billions of times per day, Google Search sends someone to a website. But not every query results in a click to a website, and there are a lot of very good reasons why:

People reformulate their queries

People don’t always know how to word their queries when they begin searching. They might start with a broad search, like “sneakers” and, after reviewing results, realize that they actually wanted to find “black sneakers.” In this case, these searches would be considered a “zero-click” — because the search didn’t result immediately in a click to a website. In the case of shopping for sneakers, it may take a few “zero-click” searches to get there, but if someone ultimately ends up on a retailer site and makes a purchase, Google has delivered a qualified visitor to that site, less likely to bounce back dissatisfied.

Because this happens so frequently, we offer many features (like “related searches” links) to help people formulate their searches and get to the most helpful result, which is often on a website.

People look for quick facts

People look for quick, factual information, like weather forecasts, sports scores, currency conversions, the time in different locations and more. As many search engines do, we provide this information directly on the results page, drawing from licensing agreements or tools we’ve developed. These results are helpful for users, and part of our ongoing work to make Google Search better every day.

In 2020, for example, we showed factual information about important topics like COVID and the U.S. elections, which generated some of the most interest we’ve ever seen on Search. Our elections results feature was seen billions of times, delivering high-quality information in real time as people awaited the outcome. We also provided factual information about COVID symptoms in partnership with the WHO and local health authorities, making critical information readily accessible and upholding our responsibility to fight against potential misinformation online. 

People connect with a business directly

When it comes to local businesses, we provide many ways for consumers to connect directly with businesses through Google Search, many of which don’t require a traditional click. As an example, people might search for business hours, then drive to the store after confirming a location is open. Or they find restaurants on Google and call for information or to place an order, using phone numbers we list. On average, local results in Search drive more than 4 billion connections for businesses every month. This includes more than 2 billion visits to websites as well as connections like phone calls, directions, ordering food and making reservations.

We also help the many local businesses that don’t have their own website. Through Google My Business, businesses can create and manage their own page on Google, and get found online. Each month, Google Search connects people with more than 120 million businesses that don’t have a website. 

People navigate directly to apps

Some searches take people directly to apps, rather than to websites. For example, if you search for a TV show, you’ll see links to various streaming providers like Netflix or Hulu. If you have that streaming app on your phone, these links will take you directly into the app. The same is true for many other apps, such as Instagram, Amazon, Spotify and more.

More opportunity for websites and businesses

We send billions of visits to websites every day, and the traffic we’ve sent to the open web has increased every year since Google Search was first created. 

Over the years, we’ve worked to constantly improve Google Search by designing and rolling out helpful features to help people quickly find what they’re looking for, including maps, videos, links to products and services you can buy directly, flight and hotel options, and local business information like hours of operation and delivery services. In doing so, we’ve dramatically grown the opportunity for websites to reach people. In fact, our search results page, which used to show 10 blue links, now shows an average of 26 links to websites on a single search results page on mobile. 

Building for the future of the web

We care deeply about the open web and have continually improved Google Search over the years, helping businesses, publishers and creators thrive. Some would argue that we should revert back to showing only 10 blue website links. While we do show website links for many queries today when they are the most helpful response, we also want to build new features that organize information in more helpful ways than just a list of links. And we’ve seen that as we’ve introduced more of these features over the last two decades, the traffic we’re driving to the web has also grown — showing that this is helpful for both consumers and businesses.

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5 ways Search can help you learn

As students, parents and teachers continue to rise to the challenges of remote learning, we’ve created tools across desktop and mobile to help you find the best educational resources on the web. Whether it’s step-by-step guidance on complex math problems you’ve been stuck on or visual 3D models to ace that chemistry lab report, Search is here to help. These features are currently available in English everywhere, with plans to expand to more languages. And to make these tools more accessible, we’ve built these products to support screen readers and improved keyboard usage for people with motor disabilities. 

Here are five tools you can use to you help you L.E.A.R.N.: 

Look up over 2000 STEM concepts for quick access to educational resources  

When you search for underlying science and math concepts, such as “chemical bonds”, you’ll have easy access to educational overviews, useful examples, and helpful videos from across the web. 

Explore close to a million practice problems

Practice makes perfect, and with the launch of practice problems you can do just that. This interactive feature tests your knowledge of high school math, chemistry and physics topics directly on Search. Start by looking up a subject matter like “chemical bond practice problems”. You’ll be one click away from learning resources from educational providers like BBC Bitesize, Byjus, Careers360, Chegg, CK12, Education Quizzes, GradeUp, Great Minds, Kahoot!, OpenStax, Toppr, Vedantu and more.

An animated image of screen showing how when you type something like 'chemical bond practice problems' into the Search bar you can access practice problems and quiz questions related to that topic.

Augment lessons with 3D models 

Who said you couldn’t turn your living room into a science lab? Our 3D augmented reality concepts bring to life over 200 chemistry, biology, physics and anatomy concepts — right in your room. With the help of AR on mobile you can visualize everything from a human skeleton to Bohr’s model.

An animated image of screen showing how when you type something like 'chemical bonds' into the Search bar you can choose to view it in AR.

Review how to solve math problems

Are you struggling to help your child with their math homework? Don’t worry, Google has your back. Type the  equation, like “x^2-3x-4=0”, into the Search bar or take a picture through Lens in the Google App to find step-by-step explanations in over 70 languages. We’re expanding support to even more types of math equations through our partnerships with Symbolab, Mathway (a Chegg Service), and Tiger Algebra which is coming. You’ll also be able to access a variety of explanations for how to solve math problems, increasing the chances that one of them may stick.

Navigate complex questions 

Getting stuck on a tricky STEM question, like “0.50 moles of NaCI are dissolved in 2.5 L of water, what is the molarity?” can be frustrating. In the coming weeks, you can access detailed explanations for specific questions and similar ones as well as targeted resources on these types of complex subjects. These tools will help take your understanding to the next level. 

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SharedArrayBuffer messaging clarifications

Some of you might have received an email from Google Search Console with the subject “New
requirements for SharedArrayBuffers”. We received feedback that the message was confusing,
and wanted to give some more insight into the issue, so that you can decide which next steps
are appropriate.


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