Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the expertise and knowledge to fully take advantage of everything the technology enables. It’s not unlike relying on Sherpas to help guide you from basecamp to the summit. You may be able to make the ascent on your own, but engaging a team of experts with a track record of success greatly improves your chances of making the summit. That’s why we’re excited to announce Google Marketing Platform Partners, a new program designed to ensure you have access to all the resources you need to get the most value from Google Marketing Platform.
A robust ecosystem of skilled practitioners and companies
More than just a replacement for the existing programs, Google Analytics Certified Partners and the DoubleClick Certified Marketing Partners, the new program is designed to provide a robust ecosystem of resources, no matter your needs. The foundation of the program is scaled training and capability-building across all the Google Marketing Platform products. Whether you’re looking to build skills in-house or partner with a service provider, the program helps ensure the needed skills and resources are readily available. With more than 500 companies in the program at launch, including leading interactive agencies, system integrators, and top technology, data and media companies, you’ll be able to find a partner to support multiple facets of your business.
Three unique designations
From skill-building to broader, strategic partnerships and technology reselling, the program is designed to deliver the range and quality of expertise you expect:
Certified Individuals: To help increase the talent pool available supporting the Google Marketing Platform, individuals will be able to access a growing library of self-study materials and complete individual product certifications. Successful completion signals an individual’s expertise with specific Google Marketing Platform products.
Certified Companies: Certified Companies provide consulting, training, implementation, operations and technical support services for Google Marketing Platform. These companies not only have individuals certified in one or more products, but they have a high level of knowledge, practical and industry experience, as well as stellar customer references. These strict requirements ensure they have both the expertise and a proven ability to deliver results.
Sales Partners: Sales Partners are Google Marketing Platform experts, just like Certified Companies, but partner more closely with Google in providing consulting and support services, in addition to selling the technology on our behalf.
Get started today
Whether you’re looking to add talent to your team, up-level your current talent, or complement your team with a partner company, Platform Partners offers a trusted source to help close the gaps. And we’ll continue to build out additional skill-building resources, refine our certifications and add new partners covering more countries and languages. To get started on taking your marketing to even greater heights, browse our current Partners to find a partner equipped to help you get the most from your investment in Google Marketing Platform.
Posted by Chip Hall
Managing Director, Media Platforms Read More…
Reading time: 2 minutes
Organization is the starting block of excellence. While it’s tempting to jump head-first into a new project, it’s important to make time to plan it out. Use Google Docs to create shared timelines and assign tasks so everyone involved can access and update accordingly.
The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away.
Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control.
To address these new realities, marketers need tools that make it easy to get better results from their marketing in a way that puts privacy first.
This is why we’re announcing Google Marketing Platform.
In the U.S., adidas has started working more collaboratively across their digital teams to share insights and get a deeper understanding of their customers. Chris Murphy, Head of Digital Experience, describes their approach:
“Our adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.”
Chris Murphy, Head of Digital Experience, adidas
Better results with ads plus analytics
Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, BookIt used Analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. The result was a 20 percent increase in revenue.
Now, with Google Marketing Platform, we’re introducing ways to make our products work even better together. For example, the new Integration Center helps you discover and easily setup valuable connections between products.
Search Ads 360 and Display & Video 360
With Google Marketing Platform, we’re also making changes to some of our advertising products.
Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines.
Display & Video 360 brings together features from our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Display & Video 360 allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.
Don’t worry, Campaign Manager and other DoubleClick products aren’t going anywhere right away. We’ll gradually transition customers to Display & Video 360 as additional features become available.
This is just the beginning of the next chapter in our platforms story. We’re committed to building solutions that help you achieve your marketing goals while meeting consumers’ high expectations for privacy, transparency and control.
We’ll be sharing more about Google Marketing Platform and Display & Video 360 at Google Marketing Live. Sign up to watch the live streamed keynote on July 10, 9:00 a.m. PT / 12:00 p.m. ET.
Posted by Brad Bender
Vice President of Display and Video AdvertisingRead More…
We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was the start of our first advertising product, and led to the ads business we have today.
A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.
That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.
Google AdWords is becoming Google Ads
The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
We’ll introduce more new campaign types at Google Marketing Live. Sign up to watch the livestream on July 10th.
Stronger collaboration with Google Marketing Platform
We’re enabling stronger collaboration for enterprise marketing teams by unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.
As part of Google Marketing Platform, we’re announcing Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. We’ll share more details about Display & Video 360 in the coming weeks, including a demo during the keynote at Google Marketing Live.
Google Ad Manager: A unified platform
We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager.
Transparency and controls people can trust
We know that the media and technology advertisers and publishers choose to use impacts the relationships they have with their customers. As always, our commitment is to ensure that all of our products and platforms set the industry’s highest standard in giving people transparency and choice in the ads they see. For example, we recently announced new Ads Settings and expanded Why this ad? across all of our services, and almost all websites and apps that partner with us to show ads.
You’ll start to see the new Google Ads, Google Marketing Platform and Google Ad Manager brands over the next month.
We’ll be sharing more about these changes—and many other new Ads, Analytics and Platforms solutions designed to help you grow your business—at Google Marketing Live. Register now to watch live on July 10, 9:00 a.m. PT / 12:00 p.m. ET.
Posted by Sridhar Ramaswamy
Senior Vice President, Ads & Commerce Read More…
Reading time: 3 minutes
Don’t be afraid to use notes
Read the room
Be Internet Awesome helps kids be safe, confident explorers of the online world. Today, we’re launching a number of enhancements to the program, including curriculum expansions, updates to the Interland game, and interactive slide presentations to bring program lessons to life, created in partnership with Pear Deck. We’re also excited to make these important lessons accessible to more families by expanding the Be Internet Awesome program into Spanish as Sé genial en Internet. We’ve invited Araceli Gomez, a STEM educator at South Gate Middle School in Los Angeles, CA, to talk about why these resources are so important for her community.
My career in education began in 1997 at Tweedy Elementary School, in the city of South Gate, CA, where the population is 99 percent Latino. The best part of being an educator in the same city for over 20 years is the relationships I’ve built with families and students in the community. When former students stop by to simply say hello or to share their education and career success, it’s inspiring to know I played a little part in helping them reach their full potential.
Most of the students I work with are bilingual, but their parents predominantly speak Spanish at home. These parents are often seeking guidance and looking for online safety resources. According to new research commissioned by Google, Latino parents in Spanish-speaking households are almost twice as likely as their English-speaking counterparts to favor talking about online safety at home, as a family (39 percent to 21 percent). I’m starting to see more information about internet safety in English, but for most of the families I work with, that information might as well be nonexistent because of the language barrier. That’s a big reason why I’m really excited that Google’s Be Internet Awesome is now available in Spanish as Sé genial en Internet.
With Sé genial en Internet, Spanish-speaking parents in my community and all over the world will now be able to use the program’s tools and resources to help their kids become good digital citizens. Not only will they be able to reinforce at home the lessons we’re teaching, they’ll be able to do so in a language they feel comfortable with.
Over the time I’ve been teaching, advances in technology have changed many of the ways learning takes place. Research today is done online, and assignments and homework are given, completed and graded through online accounts. And as a STEM educator, I’m always looking for programs that address the current needs of my students. The Be Internet Awesome curriculum is a great resource because it empowers students with the fundamentals of digital safety in a fun, engaging way they really respond to.
Just as we teach kids right from wrong in the real world, we also need to show them how to interact on the internet. To help make the internet safer for everyone, all families need to be equipped with the right information, resources, and tools to keep the discussion going at home. I’m excited to see Google recognize that need and expand their programs to reach even more kids, families and educators with Sé genial en Internet.
¡Explora el Nuevo “Be Internet Awesome” en Español!
“Be Internet Awesome” ayuda a los niños a ser seguros y confiables exploradores del mundo en línea. Hoy, estamos lanzando una serie de mejoras al programa, que incluyen expansiones de planes de estudio, actualizaciones del juego Interland juego y presentaciones de diapositivas interactivas para dar vida a las clases de aprendizaje del programa, creadas en asociación con Pear Deck. También nos entusiasma hacer accesibles estas importantes lecciones a más familias al expandir el programa “Be Internet Awesome” al español con “Sé genial en Internet“. Hemos invitado a Araceli Gómez, educadora de STEM en la South Gate Middle School en Los Ángeles, a hablar sobre por qué estos recursos son tan importantes para su comunidad.
Mi carrera en educación comenzó en 1997 en la escuela primaria Tweedy, en la ciudad de South Gate, California, donde la población es 99 por ciento latina. La mejor parte de ser educadora en la misma ciudad por más de 20 años es la relación que he desarrollado con las familias y los estudiantes de la comunidad. Cuando los exalumnos se acercan para decir simplemente hola o compartir su éxito educativo y profesional, es increíble saber que jugué un pequeño papel en ayudarlos a alcanzar su máximo potencial.
La mayoría de los estudiantes con los que trabajo son bilingües, pero sus padres hablan predominantemente español en casa. Estos padres a menudo buscan orientación y recursos de seguridad en línea. Según una nueva investigación auspiciada por Google, los padres latinos en hogares de habla hispana tienen casi el doble de probabilidades que los que hablan inglés de preferir conversar sobre seguridad en línea en el hogar, como familia (39 por ciento comparado con 21 por ciento). Estoy comenzando a ver más información sobre seguridad en Internet en inglés, pero para la mayoría de las familias con las que trabajo, esa información prácticamente no existe por la barrera del idioma. Esa es una gran razón por la que estoy muy emocionada de que “Be Internet Awesome” de Google está ahora disponible en español: Sé genial en Internet.
Con “Sé genial en Internet”, los padres hispanohablantes en mi comunidad y de todo el mundo podrán usar las herramientas y los recursos disponibles en su idioma para reforzar lecciones importantes en casa y ayudar a sus hijos a convertirse en buenos ciudadanos digitales.
Durante el tiempo que he estado enseñando, los avances en la tecnología han cambiado muchas de las formas en que se aprende. La investigación de hoy se hace en línea, y las asignaciones y tareas se llevan a cabo y son calificadas en línea. Y como educadora de STEM, siempre estoy buscando programas que beneficien y satisfagan las necesidades actuales de mis alumnos. El plan de estudios “Be Internet Awesome” es un gran recurso porque ayuda a los estudiantes los fundamentos básicos de la seguridad digital de una manera divertida y atractiva.
Del mismo modo que enseñamos a los niños a diferenciar entre el bien y el mal en el mundo real, también debemos mostrarles cómo interactuar en Internet. Para hacerlo, todas las familias deben contar con la información, los recursos y las herramientas adecuadas para aprender y continuar la comunicación al respecto en el hogar. Estoy emocionada de ver a Google reconocer esa necesidad y expandir sus programas para llegar a más niños, familias y educadores con “Sé genial en Internet”.
By: Kevin Prior, Product Marketing Manager, Actions on Google
Every year, the leading agencies and brands meet in the south of France at the Cannes Lions Festival to celebrate and learn about cutting-edge technologies and creative work. The festival inspires the next wave of innovation that can break through and reach increasingly discerning consumers. The Google Assistant team is showcasing new ways to interact with your customers: by assisting them to get things done.
To show how your brand can—or how you can help brands—reach new customers in assistive ways, we’re on the beach at Cannes with a set of creative Actions our partners built for the Assistant, to help their customers get things done in new devices and contexts. We hosted a panel on the subject earlier this week – check it out here.
In our beach huts, you’ll see how Actions can help a customer plan a trip with Lonely Planet, or help customers complete a step-by-step recipe with Tasty–all powered by voice and visuals, in assistive context with the Google Assistant. Apply a little sunscreen and drop by to try them yourself, or see our full schedule at Cannes to meet the rest of the Google team.
We caught up with a few agency partners to share some of their thoughts on building assistive experiences for voice:
Should brands be investing in voice-enabled devices already? Why?
“This type of experience will provide far richer data about their customer needs and preferences because the strong intent and behaviours that voice assistants support. This will help brands: respond faster, develop better products, improve marketing, responsive pricing and even savings in supply chain.” — Rob Bennett, CEO, rehab
“Absolutely. Voice is here to stay and it’s a great fit for many use cases. By being early adopters, brands have the opportunity to cement customer behaviors NOW, before there are many more competing Actions. Once customers establish their behaviors, they’re really hard to break later on, which is great for brands that act now.” — Tony Chen, Co-Founder & COO, Conversable
How should brands think about their presence in an Assistant ecosystem in relation to the rest of their digital presence?
“If a brand were a person, what does it look like, and what does he or she say? The Assistant connects a voice to a brand, and with that creates a promise of human behaviour. This is a golden opportunity to create a layer of digital interactivity that will reflect the values the brand stands for.” — Sander van der Vegte, Head of MediaMonk Labs, MediaMonks
“Think conversationally. If a consumer were sitting next to you on a park bench, what conversation could you have with them that they would leave thinking they really enjoyed that discussion, that person, and they can’t wait to see them again.” — Brandon Kaplan, CEO, Skilled Creative
Can voice and conversation enable new use cases for brands and their businesses? If so, why?
“Voice conversations unlock many use cases where it’s unnecessary or inconvenient to type or tap to complete a task. That might be the case where you’re in the kitchen and your hands are dirty, but you can ask for the next step in a recipe as opposed to scrolling on your phone. Or you might be in your car and unable to type.” — Tony Chen, Co-Founder & COO, Conversable
“Voice enables new use cases for brands because it is hands-free and on-demand. It allows users to ask for exactly what they want, rather than navigate a screen to find an answer.” — Patrick Miller, Chief Innovation Officer, Deeplocal
“Absolutely. Think about the context in which you’re engaging with a voice-enabled experience — it’s typically when a user cannot or does not want to access a screen, like when you’re in a car. Brands have never really had the opportunity to speak to their customers while they’re on their way to the grocery store, or in that moment they realize they need gas, and voice-enabled experiences now make those moments accessible.” — Amanda Felson, Director of Partnerships, Assist
What challenges do brands face in this new age of voice-enabled experiences? How can they navigate them?
“Don’t push products directly. A voice service or utility should provide users with a benefit. Sometimes that benefit is making it easier to buy or order something but try to think bigger. Brands should be trying to help consumers: solve a problem or achieve an aim.” — Rob Bennett, CEO, rehab
“Because the ecosystem is still so new, getting started with voice-enabled experiences can seem like a daunting task. We would encourage brands to begin with the low-hanging fruit— the simple questions that they have immediate answers for. From here, they can then moderate the questions that are being asked and develop solutions for those queries.” — Patrick Miller, Chief Innovation Officer, Deeplocal
What are you most excited about for the future of these voice-enabled devices and experiences? Where do you foresee this ecosystem going?
“We foresee a world where your voice assistant knows your preferences, as do your 3rd party brand assistants in their area. They will be able to make personalised recommendations and can pick up a conversation or interaction you’ve had on another platform from your home speaker, to your car or even in-store.” — Rob Bennett, CEO, rehab
“We see family gaming as a big opportunity, and also Assistant supported commerce will change consumer behavior – i.e. buying in the car and on-the-go will increase.” — Adam Marchick, Co-Founder & CEO, Alpine.AI
Knowing full well that brands are interested in how they can get ahead of the curve for this new age of assistance, we also launched a new website that can help you navigate the fundamentals in building for the Google Assistant, supported with case studies from WeMo, Akinator, and SongPop.
And if you’re an agency already building Actions, we’d love to hear from you. Just reach out here and we’ll see if we can offer some help along the way!
We recently made App Maker generally available. App Maker is a new, low-code development environment for G Suite that lets you build a wide range of apps for your business and customize processes to help you be more efficient.
Building apps in App Maker is easy. You can declaratively define your app’s backend data, visually design a UI, add custom behaviors with Code (optional) and publish your app quickly.
To get familiar, here’s a quick walkthrough of App Maker’s main app development features.
Building your data backend
With App Maker, backend Data Models are created in a declarative manner so you don’t have to worry about writing a lot of database code. Supported App Maker Data Models include:
To build Data Model Fieldsyou can either build them from scratch, or use an existing CSV or via a Google Sheet.
After defining the structure of your Data Model you can insert validation rules to limit what data can be saved.
Building relations (one-to-many, many-to-many, etc.) between data models is easily doable in the App Maker Relation Editor.
The App Maker Model editor also provides a variety of other features that include setting up custom queries and filters, securing data access based on Roles as well as triggering Data Events based execution. See the Data Models documentation for more info.
Designing your UI
App Maker helps you streamline UI development by providing a visual design environment where you can drag and drop UI elements (Widgets) onto a canvas and then set the properties of the widgets using a Property Editor. Or if you want, there are also helpful UI generation wizards that can create ready-made UI structures, including Edit or Insert Forms, Tables and a variety of Charts to further speed UI development.
The look and feel of the UI is governed by CSS, where the default is Google’s Material design standard. A variety of style variants are available in the editor so that the author can easily toggle how a widget is rendered via a dropdown menu or direct CSS editing.
The UI is connected to backend data via App Maker’s data-binding feature which allows an author to connect widget properties to data model fields.
The combination of visual design, databinding, CSS UI Styling with, Google Material as a default, all contribute to a productive UI creation experience. For full coverage of App Maker UI concepts. see the UI documentation.
Enrich your apps with code
Although App Maker does all the heavy lifting when it comes to database communications and UI design, sometimes you need to customize application behaviors. This is where App Maker’s scripting feature comes in.
App Maker streamlines the process of writing code by providing an intuitive Code Editor that’s equipped with helpful Code Completion.
Plus, App Maker provides syntax error highlighting along with an interactive warning/error indication feature. For more information on App Maker coding topics, see these Scripting Docs.
Previewing and publishing your app
Finally, App Maker provides an easy-to-use Preview feature where you can quickly test your app on your own. When you’re ready to share your app with users, App Maker provides a comprehensive Publish (or Deployment) feature. To learn more about previewing and publishing apps, see the publishing guide.
Try App Maker today
Now that you have a general idea of App Maker’s features, have a go at the App Maker Codelab. Note: You’ll need to have App Maker enabled on your domain via G Suite Business/Enterprise or G Suite for Education.
To learn more about App Maker, visit developers.google.com/appmaker or stay tuned for more information!
When we set up DeepMind Health we believed that pioneering technology should be matched with pioneering oversight. Thats why when we launched in February 2016, we did so with an unusual and additional mechanism: a panel of Independent Reviewers, who meet regularly throughout the year to scrutinise our work. This is an innovative approach within tech companies – one that forces us to question not only what we are doing, but how and why we are doing it – and we believe that their robust challenges make us better. In their report last year, the Independent Reviewers asked us important questions about our engagement with stakeholders, data governance, and the behavioural elements that need to be considered when deploying new technologies in clinical environments. Weve done a lot over the past twelve months to address these questions, and were really proud that this years Annual Report recognises the progress weve made.Of course, this years report includes a series of new recommendations for areas where we can continue to improve, which well be working on in the coming months. In particular:Were developing our longer-term business model and roadmap, and look forward to sharing our ideas once theyre further ahead. Rather than charging for the early stages of our work, our first priority has been to prove that our technologies can help improve patient care and reduce costs.Read More…
It’s the middle of the middle month of a choppy year and I’m thinking about how we stay steady. I’m thinking about ballasts, the heavy things—weighty, substantive—employed in ships to lend balance. My ballast is my family, and I’m lucky enough to have a few. There’s the family of my blood, those mad geniuses who share my last name; the family of my friends, wild spirits exploring the limits of what’s possible; and, last but not least, the family I walked into when I came to Google.
This Pride, Google and Google’s LGBTQ+ community are celebrating families big and small, chosen or inherited, as part of #ThisIsFamily. We encourage you to post on social media about the people who make up your family (no matter how you define it) and to donate to nonprofits like PFLAG, It Gets Better and GLAAD. Google.org has pledged to match up to $100,000 in total in donations to these three organizations during the month of June.
That’s not the only way we’re celebrating Pride. In typical Google fashion, we’re helping you connect with the world around you (and having a bit of fun) across our products:
- In Google Maps, this year’s parade routes are paved with rainbows.
- You’ll find rainbow “easter eggs” scattered through Google Search and G Suite, and you can join the fun from your desktop by switching your Gmail to a Pride theme for the month of June.
- Google Play Newsstand has a special feature page for Pride-related coverage.
- On YouTube, we’re celebrating the LGBTQ+ creators who are #ProudToCreate a better future with their imagination, creativity, talent, and truth through our YouTube Spotlight Channel, Twitter, and Instagram.
- We continue to help businesses declare their establishments “LGBTQ+ Friendly” or “Transgender Safe Space” on their business listings in Google Maps and Google Search.
- One year on from our initial donation to the LGBT Center of New York in collaboration with the National Parks Foundation, Google.org is contributing another $500,000 (for a total of $1.5 Million) to the Center to help with the digitization of LGBTQ+ history. The project is called Stonewall Forever, and we need your help to find, preserve, and share the untold stories of LGBTQ+ history.
- Google Arts & Culture has a dedicated Pride collection celebrating LGBTQ+ history, with 20 exhibits and over 2,700 artifacts, part of which comes from the Stonewall Forever project.
Ballasts, like families, help us stay steady amidst commotion. Paradoxically, maybe, these heavy things also lift us up.
Celebrating Pride, from our families to yours.