Monthly:May 2018

Lead the way!

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Think of the best managers you’ve ever worked with. What makes them stand out in your mind? Was it their compassion? Their problem-solving abilities? Maybe their knowledge of their field and willingness to teach?

It can be difficult to pinpoint what exactly makes a great leader, because a truly great leader and a great manager has a combination of qualities. It’s about more than turning a blind eye when you take a long lunch; a great manager is one who will help you to excel in your field and give you the tools to grow.

There are 12 different leadership styles that define the most famous leaders throughout history, but unless your boss is ruling a country then chances are you’ll encounter just five of the 12 within the workplace:


Laissez-Faire

This type of leader is extremely laid back. They don’t directly supervise staff and rarely offer feedback. 


Autocratic

Autocratic leaders are lone wolves, making decisions without giving their staff a say in matters.


Participative 

A more democratic leadership style where managers value their team’s input before making decisions.


Transactional 

Transactional managers are goal-oriented and will reward or punish their teams based on performance.



Transformational 
These leaders are big-picture thinkers and motivate their staff through communication and visibility.








Different types of people thrive under different types of leadership, sometimes being a great manager means being a combination of all five. For example a laissez-faire style of manager doesn’t often provide feedback and support to their staff, and while some staff might feel unsupported, others prefer the hands-off approach in order to prove they can be an independent worker. Autocratic leaders tend to make decisions without consulting their staff, while participative leaders prefer to make decisions with a lot of input.

It’s easy to see how different styles of leadership can rustle some feathers, so it might be worth examining what type of leadership style you most identify with and see if you might be excluding some of your staff.

To learn more about becoming a better manager, you can check out our helpful guide – Building effective management skills – or watch the video below for more information.



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Digital Audio Ads come to DoubleClick

We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terrain for brands to reach an engaged audience. It’s estimated that in 2018 1.2B people will use music streaming services globally1.

Bid Manager now offers you the tools you need to reach this massive audience across a number of the most popular streaming services. Marketers can access ad inventory from Google Play Music, Spotify, SoundCloud and TuneIn — with Pandora coming soon. Using Bid Manager to buy audio ads offers brands the opportunity to bring audio and digital campaigns together in one place, helping you connect with users in various moments throughout the day.

“We are thrilled to see DoubleClick embracing programmatic audio. This launch makes it possible for Bid Manager customers to reach Spotify’s highly engaged audience across video, display and audio formats.”
– Zuzanna Gierlinska, Head of Programmatic, Europe at Spotify

Programmatic audio ads drive results

The new audio ad capabilities arrive at a time of growing buyer demand for tailored audio solutions. Research from WideOrbit shows that 85% of US radio buyers are interested in buying audio ads in real-time to better reach their core consumers. Over half of US radio buyers believe that buying audio ads programmatically streamlines workflows and 75% believe it provides the benefits of real-time optimization and reporting2.

DoubleClick customers are already seeing success with programmatic audio strategies. MightyHive used Bid Manager to access audio ads on Google Play Music, expanding the reach of its radio campaign. This strategy enabled the company to uncover new audiences for its Consumer Packaged Goods (CPG) client and deliver over 7.5 million impressions and over 7,500 clicks across mobile web, desktop and app. With Bid Manager, MightyHive was able to find and reach their desired audience. The campaign achieved ad completion rates over 95% and drove a CTR of 0.11%.

“Audio advertisements have long been an effective means to reach customers. Updating these ads for a programmatic world represents yet another significant step forward for our industry — creating opportunities to engage users in the right moments between screens. MightyHive is thrilled to be a pioneer in introducing this format to our clients.”
– Pete Kim, CEO, MightyHive

Connect with your customers and break through the noise

Audio ads bought through DoubleClick help brands connect with people even when they aren’t engaged with the screen on their device. In these moments when they are listening to audio, people aren’t overwhelmed with multiple ads, meaning that brands who are present get higher share of voice.

“As a company whose foundation is in audio, we deeply understand the medium’s impact and recognize why it has quickly become the most personalized way for brands to connect with their audiences – including our own highly engaged and influential community of tastemakers. SoundCloud is thrilled to be working closely with DoubleClick at the forefront of the development of their audio programmatic solution. This is a huge milestone for the digital marketing industry and for the evolution of audio advertising.”
– Chris Blackburn, Head of Global Sales and Partnerships, SoundCloud

Audio advertising will continue to grow as music streaming services attract more users, and more consumers turn to audio for entertainment across devices. Given these trends, it’s clear that brands should invest in reaching consumers with the right messages in audio just like they do in every other medium. Buying audio ads through DoubleClick Bid Manager is a great place to start.

To learn more, reach out to your DoubleClick account representative.

Posted by Jean-Claude Homawoo
Product Manager, DoubleClick

1 Statista “Digital Market Outlook: users of digital music worldwide 2016-2022
2 WideOrbit Survey “The Future of Programmatic Radio Advertising”, September 2017Read More

G Suite Pro Tips: how to sync one spreadsheet to another in Google Sheets

When it comes to analyzing data at work, we often have to pull information from several different sources in order to see the big picture. But if you need to manage product inventory or report on quarterly sales figures, spending time flipping between spreadsheets or manually copying and pasting data into one place can take up too much time. There’s a better option.

With G Suite—Google’s suite of cloud-based collaboration and productivity apps—there are a ton of ways you can skip repetitive tasks, including in Google Sheets.

Today, we’re kicking off a tips series to help you become a G Suite pro—starting with how to combine data from one spreadsheet into another. Check it out.

G Suite Pro Tips: syncing one spreadsheet to another

Combining data from two Google Sheets in four steps

With Sheets, it’s easy to combine data into one spreadsheet to create a single source of truth.

Step 1: Identify the spreadsheets you want to combine.

Pull up the two spreadsheets that you’d like to import data between. You should have the original spreadsheet (Ex: “Sales Revenue”) and the one you want to add information into (Ex: “Product Inventory”).

Step 2: Grab two things from the original sheet.

You need two pieces of information from the original spreadsheet in order to move the data: the spreadsheet URL and the range of cells where you want to pull the data from. In this example, our original spreadsheet’s name is “Sales Revenue.”

First, highlight and copy the full spreadsheet URL from the original spreadsheet (Note: you can also use the spreadsheet “key,” which is a code hidden inside the URL between the “d/” and “/edit.” It looks like a jumbled mix of letters and numbers.).

G Suite Pro Tips: image 1

Next, before you switch to the new spreadsheet, make sure to note the range of cells where you want to pull the data from in the original spreadsheet. For example, A:1 to C:10.

Step 3: Use a Google Sheets function to port your data over.

Now we use the IMPORTRANGE function. First, click into the new spreadsheet where you’d like to add data into. In this example, it’s named “Product Inventory.” Insert columns or rows into the spreadsheet where you want to put data.

Next, type =IMPORTRANGE in the cell (you can choose to use all caps or not, it doesn’t matter.). The function will then ask you for three things:

  1. The URL of the original spreadsheet (or the spreadsheet key, both options work.)
  2. The name of the specific tab in your spreadsheet that you’re pulling information out of
  3. The range of cells for data you need

It will look similar to this:

=IMPORTRANGE(“https://docs.google.com/spreadsheets/d/1RNez4bhTMt_evAdHrFOBHeBgk1l5HAWVTb43EKpYHR8/edit#gid=0″,”Sales Revenue by Quarter!A1:C10”)

It’s important to note that you have to use the specific name of the tab in the sheet in the formula. So for this example, the name of the original spreadsheet housing multiple datasets is called “Sales Revenue,” but the name of the specific tab with our data in it is called “Sales Revenue by Quarter.” We want to use the specific tab’s name to avoid our function breaking in the future when new sheets or tabs are created.

Oh and another trick: don’t forget to add the exclamation point (!) before the data range. That’s important, too.

Step 4: Import your data.

After you’ve added your IMPORTRANGE formula, you can click enter.

If it’s the first time you’ve imported data from that particular spreadsheet, a pop-up might appear. Don’t worry! This security check makes sure you’re okay with granting any collaborators on this spreadsheet access to data that lives in another spreadsheet. It will ask you to “Allow access” when you see the #REF in your cell. Go ahead and click yes.

Voilà! Your data will appear in the new spreadsheet.

Focus on work that’s important

Google Sheets has more than 400 functions you can use to help speed up work. To learn more about how cloud-based tools like Sheets can help businesses uncover insights quicker—and, as a result, encourage employees to spend time on strategic work—check out this post.

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Start making your business more accessible using Primer

Over one billion people in the world have some form of disability.

That’s why we make accessibility a core consideration when we develop new products—from concept to launch and beyond. It’s good for users and good for business: building products that don’t consider a diverse range of needs could mean missing a substantial group of potential users and customers.

But impairments and disabilities are as varied as people themselves. For designers, developers, marketers or small business owners, making your products and designs more accessible might seem like a daunting task. How can you make sure you’re being more inclusive? Where do you start?

Today, Global Accessibility Awareness Day, we’re launching a new suite of resources to help creators, marketers, and designers answer those questions and build more inclusive products and designs.

The first step is learning about accessibility. Simply start by downloading the Google Primer app and search “accessibility.” You’ll find five-minute lessons that help you better understand accessibility, and learn practical tips to start making your own business, products and designs more accessible – like key design principles for building a more accessible website. You may even discover that addressing accessibility issues can improve the user experience for everyone. For instance, closed captions can make your videos accessible to more people whether they have a hearing impairment or are sitting in a crowded room.

Primer app

Next, visit the Google Accessibility page and discover free tools that can help you make your site or app more accessible for more people. The Android Developers site also contains a wide range of suggestions to help you improve the accessibility of your app.

We hope these resources will help you join us in designing and building for a more inclusive future. After all, an accessible web and world is a better one—both for people and for business.

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Tune in on July 10, 2018 as we announce our latest product innovations

Sign up to join the live streamed keynote at Google Marketing Live:

When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET

Duration: 1 hour

It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.

Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.

Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon.

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Google Wifi’s Network Check now tests multiple device connections

Wi-Fi is a necessity for tons of connected devices in our homes. And when it isn’t working the way you expect, it can be a bit of a black box to troubleshoot. Google Wifi’s Network Check technology has always let you measure the speed of your internet connection and the quality of the network connection between your Google Wifi access points (if you have more than one). But what about that new smart TV in the bedroom that’s constantly buffering? Or your outdoor security camera with a flaky connection?

Starting today, we’re rolling out a new feature to Google Wifi that lets you measure how each individual device is performing on your Wi-Fi network. Knowing Wi-Fi coverage is poor in an area of your home can help you pinpoint the exact bottleneck when you notice a connectivity slowdown. Then, you’ll know to move your Google Wifi point closer to that device or even move the device itself for a stronger connection.

Network Check update

In the past month alone, we saw an average of 18 connected devices on each Google Wifi network, globally. With so many devices on your network, we want to make sure you have a way to know each device has the best connection possible, and that your home Wi-Fi is doing its job.

This update to our Network Check technology will be available in the coming weeks to all Google Wifi users around the world—just open the Google Wifi app to get started. Dead zones be gone!

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Prefrontal cortex as a meta-reinforcement learning system

Recently, AI systems have mastered a range of video-games such as Atari classics Breakout and Pong. But as impressive as this performance is, AI still relies on the equivalent of thousands of hours of gameplay to reach and surpass the performance of human video game players. In contrast, we can usually grasp the basics of a video game we have never played before in a matter of minutes.The question of why the brain is able to do so much more with so much less has given rise to the theory of meta-learning, or learning to learn. It is thought that we learn on two timescales in the short term we focus on learning about specific examples while over longer timescales we learn the abstract skills or rules required to complete a task. It is this combination that is thought to help us learn efficiently and apply that knowledge rapidly and flexibly on new tasks. Recreating this meta-learning structure in AI systems called meta-reinforcement learning has proven very fruitful in facilitating fast, one-shot, learning in our agents (see our paper and closely related work from OpenAI). However, the specific mechanisms that allow this process to take place in the brain are still largely unexplained in neuroscience.Read More

6 ways Quizzes in Google Forms are getting smarter

Editor’s note: For Teacher Appreciation Week, we’re highlighting how Google supports teachers—and today, we’re announcing six improvements to Quizzes in Google Forms to help teachers save time. Stay tuned here and follow along on Twitter throughout the week to see how we’re celebrating.

In the two years since we launched Quizzes in Google Forms, educators have expanded the possibilities of the tool both inside and outside the classroom. Today, we’re announcing six new features based on valuable feedback from teachers and designed to help educators continue using Quizzes in Google Forms in creative ways:

1. Quiz answer suggestions: Using Google’s machine learning, Forms can now predict the correct answer as a teacher types the question, as well as provide options for wrong answers. If you give a pop quiz on U.S. capitals, this new feature will predict all the right capitals for every single state—and even throw in some curveballs, like Charlotte Amalie and San Juan.

FormsLaunchCorrectAnswer.gif

2. Autocomplete answers:Machine learning is also helping educators save time with more predictive analysis. After you type one answer, Forms will now propose related answers. For example, if a question requires the days of the week as answer options, Google Forms will autocomplete the remaining answers. Additionally, this feature is now available in 14 languages, including Spanish, French, Chinese, German and Arabic. “I love this feature, it saves so much time. The ability to start typing something and have Forms start suggesting things before you’re even done typing is pretty cool,” says Chris Webb, a math teacher at John Rennie High School in Montreal.

Autocomplete answers

3. Automatically grade checkbox and multiple choice grid questions:Grading quizzes can be time consuming, which is why we built a new way to automate the process. Now, in checkbox grid and multiple choice grid-style questions, you can denote correct answers in the answer key, and completed quizzes are automatically assigned points based on answers. “Previously, there was a lot of repetition for teachers trying to ask these types of questions. But this [feature] saves time, collects all the data in a sheet in a way that’s really smart, and gives teachers full control over grading,” says Webb.

Automatically grade checkbox and multiple choice grid questions
4. Give decimal grades:You can give partial credit on a paper quiz, and now you have the same flexibility in Google Forms. If an answer is partially correct, you can give a half or quarter point, making grades more precise. Like all grades in Google Forms, these are automatically added up and can be synced with Google Classroom.

5. Improve understanding with YouTube video feedback:You can now give highly customized feedback to students by attaching a video from YouTube. If a student doesn’t understand a concept or could use extra practice, link them to any YouTube video so they can review material on their own.

EDU_VideoFeedback.gif

6. See the total number of points in a quiz:Teachers told us they would like a way to quickly reference the total number of points in a quiz as they’re editing. Now, there’s a tally of points at the top of the quiz that updates as you create or edit questions.

These updates are rolling out over the next couple weeks. With Google’s machine learning within Forms, creating quizzes and grading is now faster, easier, and more automated and customizable than ever before. We hope these new features give even more time back to hard-working educators!

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Get recognized for your great work at the Premier Partner Awards 2018

Announcing the Premier Partner Awards 2018 — a time to recognize innovation and performance in digital marketing. Winning an award results in more than a trophy. It’s a way for Premier Partners to showcase their strengths to current clients and attract new ones.

We’ve listened to your feedback and made some adjustments to this year’s awards. The application process has been streamlined to focus on your great campaign work and the submission window has been extended to better accommodate your schedule.

The judges will review every case study and be looking for innovative uses of technology. Regional events will bring the finalists together and give Premier Partners the chance to meet and celebrate. Winners will be awarded at the regional or country level only.

Join us and apply here for the Premier Partner Awards 2018 in your region.

About the awards
The Premier Partner Awards 2018 honor great work with Innovation Awards in the following areas: Search, Display, Mobile, Shopping and Video.

Additionally, we recognize one partner in each region with the Growing Businesses Online Award. This award goes to a company that helps clients get online, stay online, and grow online with interesting and thoughtful methods.

Important dates
All applications are due online by June 29, 2018.
The finalists for each award will be announced on August 27, 2018.
Winners will be announced at regional events between October and December.

More information
Check out the Premier Partner Awards site to learn more and apply before the June 29 deadline.

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Navigating with grid-like representations in artificial agents

Most animals, including humans, are able to flexibly navigate the world they live in exploring new areas, returning quickly to remembered places, and taking shortcuts. Indeed, these abilities feel so easy and natural that it is not immediately obvious how complex the underlying processes really are. In contrast, spatial navigation remains a substantial challenge for artificial agents whose abilities are far outstripped by those of mammals.In 2005, a potentially crucial part of the neural circuitry underlying spatial behaviour was revealed by an astonishing discovery: neurons that fire in a strikingly regular hexagonal pattern as animals explore their environment. This lattice of points is believed to facilitate spatial navigation, similarly to the gridlines on a map. In addition to equipping animals with an internal coordinate system, these neurons – known as grid cells – have recently been hypothesised to support vector-based navigation. That is: enabling the brain to calculate the distance and direction to a desired destination, as the crow flies, allowing animals to make direct journeys between different places even if that exact route had not been followed before.The group that first discovered grid cells was jointly awarded the 2014 Nobel Prize in Physiology or Medicine for shedding light on how cognitive representations of space might work.Read More