Monthly:February 2013

Introducing Google+ Sign-In: simple and secure, minus the social spam

Today we’re adding a new feature to the Google+ platform: application sign-in. Whether you’re building an app for Android, iOS or the web, users can now sign in to your app with Google, and bring along their Google+ info for an upgraded experience. It’s simple, it’s secure, and it prohibits social spam. And we’re just getting started.

In this initial release, we’ve focused on four key principles to make things awesome for users:

1. Simplicity and security come first 
If you sign in to Gmail, YouTube or any other Google service, you can now use your existing credentials to sign in to apps outside of Google. Just review the Google+ permissions screen (outlining the data you’re sharing with the app, and the people who can see your activity), and you’re all set. Google+ Sign-In also comes with the protections and safeguards you’ve come to expect from your Google account (like 2-step verification), so you can always sign in with confidence.

Managing your signed-in apps is easy too: visit plus.google.com/apps at any time, or open the new Google Settings app on Android.

2. Desktop and mobile are better together 
Many developers offer web and mobile versions of their app, yet setting things up across a browser, phone and tablet is still a major hassle. Starting today, when you sign in to a website with Google, you can install its mobile app on your Android device with a single click.


3. Sharing is selective; spraying is just spam 
Sometimes you want to share something with the world (like a high score), but other times you want to keep things to yourself (like fitness goals). With Google+ Sign-In and circles you decide who to share with, if at all. In addition: Google+ doesn’t let apps spray “frictionless” updates all over the stream, so app activity will only appear when it’s relevant (like when you’re actually looking for it).

4. Sharing is for doing, not just viewing 
Pictures and videos are great for viewing, but sometimes you actually want to do stuff online. That’s why, when you share from an app that uses Google+ Sign-In, your friends will see a new kind of “interactive” post in their Google+ stream. Clicking will take them inside the app, where they can buy, listen to, or review (for instance) exactly what you shared.

If you’re building an app for Android, iOS or the web, and you’d like to include Google+ Sign-In, simply dive into our developer docs and start checking stats once your integration is live. Android apps will require the latest version of Google Play Services, which is rolling out to all devices in the next day or so.

To see what other developers are doing with Google+ Sign-In, just visit any of the following sites, and look for the new “Sign in with Google” button (also rolling out gradually):


Posted by Seth Sternberg, Director of Product Management, Google+Read More

A look back at a merry multi-screen Christmas season!

Suppose that we could have hopped onto a flying sleigh for a quick trip around the world during Christmas. What would we have seen from up high? The twinkling lights of millions of multi-screen homes. This was a multi-screen Christmas season. People shopped online at all times, from everywhere, on all kinds of devices.

Cyber Monday, the first Monday after the Thanks­giv­ing hol­i­day in the US and the busiest online shopping day of the year, provided people with limitless opportunities to shop and save while being constantly connected. Thanksgiving may not be a European holiday and Cyber Monday may not be a well used term on the streets of Paris, Madrid and Milan, but our research proves that Europeans are just as likely to begin their shopping sprees in the week after Thanksgiving as their American counterparts. What’s even more interesting – in Europe – is that shoppers were getting a head start with their mobile devices the Sunday before Cyber Monday.

We looked at several popular Christmas present search queries across the US and Europe, and discovered a surge of mobile queries on Sunday 25th November. In the United Kingdom, for example, mobile queries for electronics surged 103% YoY on the 25th when people were using their phones while out shopping. The following day, people turned to their PCs and tablets to take advantage of Cyber Monday deals while at work and we saw PC and Tablet (where we see similar search behaviour) queries grow by 105% YoY for top electronic gifts.

               


These same multi-screen trends carried us into 2013 as people researched how to shed those extra Christmas pounds and get healthier in the new year. On New Year’s Eve, people did their research on smartphones while shopping for last minute outfits or getting their hair done. In the United Kingdom, mobile search queries rose 288% YoY on New Year’s Eve for gyms, cleanses and diets. And on New Year’s Day, as people sat on their sofas at home recuperating, search queries on PCs and tablets rose 128% YoY for gyms, cleanses and diets.

Advertising implications for businesses
So we know that today’s shoppers are constantly connected. We know they move seamlessly between many screens, in the moment, without second thoughts. And on all screens, they search. Now that we know that, what do we do?

One good answer is to think about context. All these new search patterns have created a world of new context-based marketing opportunities. When you know the time of day, a shopper’s general location and the kind of device that they’re using, you can guess quite a lot about what they may be looking for and where they are in the buying cycle.

Need help? Upgrade to enhanced campaigns in AdWords to make your cross-device advertising smarter, more powerful and more measurable. Enhanced campaigns can help:

1. Manage your bids across devices, locations and time.
2. Show the right ad creative, sitelink, app or extension based on user context and what the device can handle.
3. Track conversions like calls. And soon, you will be able to track digital downloads, in-store purchases and other cross-device conversions.


Get the context right on the next day of note, say Mother’s Day or Easter. To learn more about AdWords enhanced campaigns click here.

Posted by: Suzanne Mumford, Product Marketing Manager – Mobile Ads

Source: Google Internal Data. Growth based on YoY data.
*Top electronic gifts defined as smartphones, tablets, ereaders, mp3 players.
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Gumtree extend the reach of TV ads

Gumtree a network of online classifieds and community websites, wanted to extend the reach of their TV advertising on YouTube using TrueView ads. To achieve this, Gumtree harnessed the power of Google data to get the right ads in front of the right searchers.

Using TrueView ads Gumtree achieved a 26% view rate (45% above the benchmark), whilst maintaining a low cost per view at 2p (75% below the benchmark). Gumtree were also able to attract new visitors to their website with 59% of visitors from YouTube new to Gumtree.

Sam Diamond, Head of Brand and Communications at Gumtree highlighted the importance of YouTube in their media strategy by saying ‘We found TrueView easy to use, and an effective way of extending the reach of our TV advertising. We gained lots of interesting insight from our trial, and will now always consider YouTube as part of our media strategy’.

You can find the full Gumtree YouTube channel here.

For further details on YouTube TrueView ads click here or watch the short video below.

Posted by Ali Turhan, Industry Analyst – Agency Strategy Read More