Monthly:August 2012

Global Business Map – International Market Insights

Are you an Agency or Advertiser managing international business? Are you after market insights from specific countries? Then take a look at the new Global Business Map on Think Insights.

The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential and to help you recognise business opportunities. For instance, did you know that Brazil is one of the top five countries worldwide for mobile Internet usage, whilst in Israel users spend on average 11.1 hours on social sites, more than double the global average?

This guide also provides an introduction to products and tools available at Google, which can help you get acquainted with the different ways to reach out and connect with your target markets.

Each country page contains the following data:

  • Basic Facts: official country name, capital, area, top-level domain, official or most spoken language, local currency, age distribution and GDP in terms of purchasing power parity and rank. GDP in each country has been expressed in US Dollars.
  • Demographics: Population (total, growth and country rank), a breakdown of the age distribution according to gender and age group, median age.
  • Internet statistics: The Internet penetration of the population, the total number of broadband and fixed Internet subscriptions, as found by the International Telecommunications Union.
  • Google Contact: The email address that you can use to get in touch with our local representatives. They will be happy to give you more insight into the statistics you can find in the pages here and connect your ideas with the appropriate Google products.

We hope this information helps you unlock new opportunities.

Posted by Rosie Rankin, Agency TeamRead More

The Mobile Playbook UK

The question is no longer “Why should I invest in mobile?” – we’ve all read statistics about the tremendous adoption of mobile and tablet devices – but “How should I invest in mobile?”

A new addition to is the The Mobile Playbook:UK – a guide to winning with mobile. So if you need answers to crucial questions such as:

  • How does mobile change our value proposition?
  • How does mobile impact our digital destinations?
  • Is our organisation adapting to mobile?
  • How should marketing adapt to mobile?
  • How can we connect with our tablet audience?

Then check out The Mobile Playbook…

Posted by Rosie Rankin, Agency TeamRead More